Due to the pandemic, restaurants have had to get creative and mainly rely on take-out and delivery to keep their businesses afloat. This has led to an increase in demand for to-go containers, which has caused the need to allocate costs to packaging and delivery.

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While MTC’s direct sales were primarily to wholesale businesses, they noticed that independent restaurateurs were frequently inquiring about their products. As a result, they recognized the need to improve their company website to better serve the market as a resource for potential customers.

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My focus was on creating an easy-to-navigate website design showcasing MTC’s products and expertise in the industry. The website allows users to access the product catalog online, download a pdf version for reference, or contact MTC for more information. As a result, the company saw an increase of 15% in conversation rate within the first six months of their initial launch, and their efficiency doubled due to less phone call handling.